Meet JustAI.

Ten years ago, marketers moved from spreadsheets to CDPs. Then came marketing automation platforms. Today, it’s time for the next leap — AI-first marketing workflows.

We’re thrilled to announce that Just Words is now JustAI.

You asked, “Do you only mean it’s just words?” And we figured… you’re right. Why stop at Just Words when the future of marketing is intelligence, speed, and creativity working together?

Over the last two years, we’ve personally spoken with 2000+ of you — lifecycle marketers, operators, and growth leaders. We sat down to update emails one at a time for every product launch. We built reports that didn’t exist in the 10,000 tools you’d already bought. We helped shape lifecycle strategies and ran compliance checks - one email at a time.

It was painstaking, but showed us the world we wanted to build. And that’s why we are very excited to announce our enhanced end-to-end marketing platform - JustAI. It’s the new AI way of marketing — where intelligent agents think, create, optimize, and measure in sync.

So, what’s really changing?

💡 New Era, Continued Focus

We’ve seen tremendous success with strong partners like Notion and Coursera, and we’ll continue expanding with companies ready to build alongside us. We’re only getting started.

✍️ Just Words

Just Words remains a core part of JustAI, powering the creative personalization engine that marketers already love.

⚙️ Strategy + AI

We believe lifecycle marketing moves 100x faster when powered by AI and and even faster when guided by expert strategists. That’s why we’re thrilled to announce a formal partnership with Verbose, our dedicated Lifecycle Strategy partner.

From day one, Verbose has impressed us with their depth of lifecycle marketing expertise and ability to turn insights into meaningful customer experiences. This partnership keeps us anchored in one of our core values: being customer-first, not AI-first.

Going forward, all of our customers will have deeply embedded strategy experts guiding their implementation to ensure optimal setup, execution, and performance, bringing the full potential of AI Decisioning into their programs. (More to come in the next few days!)

🎙️ The AI Marketer Podcast

Our podcast will continue taking an objective look at this space - featuring leaders and visionaries shaping the future of marketing. Many of those insights will fuel how we continue to build JustAI.