About JustAI

About JustAI

About JustAI

Our journey began with a commitment to redefine growth and productivity. We continue to embody our vision in our work everyday, and mix it up with fun and laughs every now and then.

Company values

Company values

Company values

How we work

We’re a sports team, not a family

We’re a sports team, not a family

  • High performance, clear roles, direct feedback.

  • We coach, not coddle. When someone needs support, we have open and constructive conversations.


  • High performance, clear roles, direct feedback.

  • We coach, not coddle. When someone needs support, we have open and constructive conversations.


Honesty & trust >> skills and numbers

Honesty & trust >> skills and numbers

  • To ourselves

  • To the team

  • To the customer.

  • Do the right thing even when no one’s watching

Bring your heart to work. Be passionate. Give it all.

Bring your heart to work. Be passionate. Give it all.

  • We’re doing this because we choose to. Acknowledge the privilege.

  • We show up fully — intellect + emotion. It’s going to be an emotional, deeply personal journey.

  • We’re doing this because we choose to. Acknowledge the privilege.

  • We show up fully — intellect + emotion. It’s going to be an emotional, deeply personal journey.

Think long term, act short term

Think long term, act short term

  • We value making bold, but well-thought-out decisions

  • We focus on first principles

  • Avoid hype, and think big.

  • Speed, focus, and discipline guide us.

Accountability is everything. Communication is the key.

Accountability is everything. Communication is the key.

  • “Deal with it.” Nothing is beyond or beneath you

  • Communicate proactively to set expectations

  • Accountability isn’t about blame - it’s about ownership and clarity.


  • “Deal with it.” Nothing is beyond or beneath you

  • Communicate proactively to set expectations

  • Accountability isn’t about blame - it’s about ownership and clarity.


Customer first,

not AI first

  • We exist to solve for humans, not to flex tech.

  • We start every product conversation with “what’s the customer’s problem?”

  • Tech goes as far as customer adoption

© 2025. Choice AI Inc. All Rights Reserved

© 2025. Choice AI Inc. All Rights Reserved

© 2025. Choice AI Inc. All Rights Reserved